The Leading e-smartphone Brand Gears up for the Musical Extravaganza at the Fourth Edition of ‘Holi Reloaded’.

Honour, the leading e-brand from Huawei brings the festival of colours in a different silhouette and wishes a ‘Happy Holly’ to all its customers. Honour, the young brand for the young people, recently launched the Holly 2 Plus, a phone designed for people who like gaming and entertainment on the go. The ‘Always Game’ smartphone with long-lasting battery brings an opportunity for people who are game for uninterrupted fun and entertainment to be a part of the largest Holi EDM festival, ‘Holi Reloaded’. As a part of its association, Honour will be organizing exclusive pre-Holi party in New Delhi at Informal, Connaught Place and will be running a series of contests for Honour fans to win passes to the festival, exciting gifts and entry to pre-parties.

The main event on March 24, will be hosted for 8 hours and brings together some exciting contests and opportunities to win cool goodies. In New Delhi, the event is scheduled to take place at Executive Club, Chattarpur, while in Mumbai and Pune, the event will be at Kamlistan Studio, Jogeshwari East and F Beach House, Koregon Park, respectively. The musical season will witness some of the biggest international and Indian DJ’s best EDM mix shows. New Delhi will have DJ Makasi of Tomorrowland fame, Progressive Brothers, DJ Mash, DJ Ashim, Avneesh, RIB and Rave&Crave. Mumbai will have 2 stages; the highlight will be Wolfpack along with the top Indian artist, DJ Clement, Beyond 120, MOSILLATOR, DJ Sa, Sound Avtar, The Dirty Code, Nosh & SJ and many more. Second stage will host Ankytrixx and friends at the Kamalistan Studio, Mumbai.

Commenting on the association, Mr. Allen Wang, President of Consumer Business Group, Huawei India said, “Honour has always been a brand for the youth. We intend to reach out to young people through our association with India’s biggest EDM festival. Holi is a festival that is widely celebrated by Indians and we are proud to be associated with one such youth-oriented fiesta. We are hopeful that this tie-up will help us connect and understand the pulse of Indian youth thereby, creating more visibility for Honour smartphones.”

Honour will run series of contests on ‘Honour India’ Facebook page, Hi Honour India twitter handle and through exclusive radio partners for the festival ‘Radio city’ starting from 16th March, 2016 leading upto the Holi Festival. Honour will be giving out over 250 passes and cool merchandise.