Rolls-Royce Motor Cars is announced that in 2015 a total of 3,785 hand-built motor cars were commissioned by customers worldwide. Sales were reported in Asia Pacific (up 13%), the Middle East (up 4%) and North America (up 6%). Individual markets that recorded record results included Korea (up 73%), Japan (up 7%), Qatar (up 21%), Russia (up 1%), UK (up 2%) and USA (up 7%). Emerging markets such as Taiwan, Indonesia, Malaysia and Kazakhstan all showed promising growth. In China, significant headwinds impacted negatively on the entire luxury sector and Rolls‑Royce was not immune to these developments. The region reported sales down 54% compared to 2014.

Sales were driven by the enduring success of Wraith and Ghost family motor cars, whilst Phantom remains the company’s pinnacle product globally, reaffirming its status as the world’s most desirable super-luxury good. In 2015, Rolls-Royce once again sold more cars in the +€200,000 net segment than any other manufacturer, maintaining a position it has held unchallenged over the last decade.

As part of the marque’s commitment to long-term sustainable growth, Rolls-Royce announced five new dealerships during 2015. This brings the global dealership network to 130, with further expansion planned for 2016. Rolls-Royce Motor Cars Abu Dhabi was the best-selling Rolls-Royce dealership for the third consecutive year.

In the face of a highly challenging global business climate Rolls-Royce Motor Cars continued undeterred with its long-term sustainable growth strategy. In September, the unveil of the new Rolls-Royce Dawn drophead coupé stunned the market, breaking all previous records for pre-orders whilst attracting a more social, younger generation of successful people to the marque. First customer deliveries will take place in the second quarter of 2016.
In the same month, the company completed the first phase of a major investment in the future of the brand with the completion of its new Technology and Logistics Centre (TLC) at Bognor Regis. The purpose-built 30,000m² facility formally opened for business, on schedule, on 4 January 2016.

Sustained demand across the globe and a commitment to investing in future British manufacturing talent led to the creation of 100 highly-skilled permanent jobs in 2015. The company now employs 1,600 people at the Home of Rolls-Royce, a remarkable increase on the 350 that worked to create the first Phantom in 2003.

British Prime Minister, David Cameron, during a visit to the Home of Rolls-Royce in February 2015 declared Rolls-Royce Motor Cars to be “a great British manufacturing success story”. The marque’s globally renowned Apprenticeship Programme was also praised by the Prime Minister who congratulated Rolls-Royce on its sustained commitment to developing young people. 2015 saw a record intake of Apprentices with recruitment levels set to remain at record levels in 2016, the 10^th Anniversary of the Apprenticeship Programme

Historical sales:         

2003	2004	2005	2006	2007	2008	2009	2010	2011	2012	2013	2014
300	792	796	805	1010	1212	1002	2711	3538	3575	3630	4063

Rolls-Royce Motor Cars, a wholly-owned subsidiary of the BMW Group:

Rolls-Royce Motor Cars is a completely distinct company from Rolls-Royce plc which manufactures engines for aircraft, ships and land applications.