Nykaa.com, the premier online beauty and wellness destination by entrepreneur Falguni Nayar (Former Managing Director of Kotak Mahindra), has been making waves amongst discerning beauty shoppers all over the country, since its launch in 2013

With its comprehensive selection of makeup, skincare, hair care, fragrances, bath and body and luxury products for women and men at the best prices, Nykaa.com has captured the imagination of people of almost all age groups across the length and breadth of the country.  Today it’s known for its diverse range, quality, service and efficacy, and is available across 900 cities in the country.

For the first time ever, after rigorous research and market testing, Nykaa.com launches an in-house line of beauty products, titled ‘Nykaa’. The first series of offerings from Nykaa.com include a bath and body range and a collection of nail paints.

At the Nykaa Beauty Range launch in New Delhi, Falguni Nayar, Founder/ CEO of Nykaa.com, said, “This is an exciting time for us. These first offerings are in line with Nykaa’s commitment to bring great quality products and services at affordable prices. We have made every effort to create a range of contemporary hues and fragrances with efficacious ingredients that the modern woman will simply adore.”

Globally, it is a common trend for every online-retailer to fill in the market gaps by bringing in products from their in-house label.

Nykaa’s future plans include opening omni-channel Nykaa stores, along with the store opening which is to be held soon in Bengaluru.

“Nykaa.com was launched in April 2013, and today we are the foremost online beauty retailer in India. Since inception, we have strongly believed in developing strong conversations with our customers, whether through product reviews, or on social platforms or our video tutorials. This in-depth customer connect has allowed us to understand their needs, learn continuously and therefore this launch of the native Nykaa beauty brand is in-line with our long term goal by offering quality products at value for money prices,” adds Mrs. Nayar.

The Nykaa Bath and Body Range consists of four fragrances:

• French Lavender: For women who want it all, they can indulge in the calming scent of lavenders to relax and recharge.
• Country Rose: For women who rock all day and night. At the office, on the long ride to a meeting or at the club.
• Fresh Aqua: For women who crave a relaxed day at the beach. Smell of the cool blue ocean with this refreshing aqua fragrance.
• Tropical Jasmine: For women who find the silver lining and time-travel to your happy place with a hint of jasmine.

The Bath and Body range is manufactured in India with the fragrances imported from Europe.

The Nykaa Nudes Nail Enamel Collection consists of:

• Candy Crush
• Gingernut Biscuits
• Cinnamon Bun
• Caramel Macchiato
• Earl Grey Tea Cake
• Lavender Buttercream
• Tiramisu Treat

There is something charming about minimalism. The Nykaa Nude Nail Enamel Collection is a superior nail lacquer with light reflecting pigments that deliver intense, long-lasting colour. Perfect for times when you want super shiny nails that last longer than regular polishes. The Nykaa Nude Nail Enamel Collection is all about poise and grandeur. From nude colours like candy crush, gingernut biscuits, cinnamon bun, caramel macchiato, earl grey tea cake, lavender buttercream, tiramisu treat. The collection already includes a wide assortment of nail colours as part of their Pastel, Pop and Shimmer Collections.