If you are the observant types, you must have noticed that Apple’s iPhone and iPad commercials always display 9:41 AM on the phone screen. And in case you haven’t, skim through their advertisements and you’ll see that in each ad, the devices are set to the same time.

Can you think of a reason why?

You might think that there can’t be a logical reason behind this but you’ll be surprised to know that this particular time, in fact, is a moment seized from one of the historic keynote presentations given by Steve Jobs. The tradition of iPhone and iPad commercials showing 9:41 AM started during the 2007 Macworld Conference & Expo, when Jobs was going to announce the official launch of the iPhone in a keynote presentation.